Designer pajamas are returning to the bedroom, but also taking to the streets

There was a moment, before sweatpants and central heating, when most people owned clothes made specifically for sleeping. But we’ve since foresaken silk PJs, comfy dressing gowns and monogrammed robes for older T-shirts and boxer shorts, in doing abandoning an entire category of style. Now, an increasing number of brands and designers are endeavouring to attract sleepwearnbsp;back.

“I am in my early thirties and using a pair of pajamas is among those benchmarks of maturity that sort of makes you feel as though you’ve got your life together,” states Sammi Smith, whose sleepwear brand, Soft Focus, will start in November. The first collection features pajama sets and robes in black, white and a denim-esque indigo — a Canadian tuxedo you can use to bed. “It is a treat to yourself,” Smith says. “It’s not something that other individuals even see, but on your IKEA-filled apartment it is this bit of luxury which you could hold on to. It is full-on adulting fornbsp;me{}”

Smith’s pieces are the perfect outfit for a lazy, relaxing, coffee-sipping Sunday, but like most designers reinterpreting sleepwear at the moment, she has her sights set beyond the bedroom. Harri Cherkoori’s brand P.Le Moult delivers a array of pulling striped cotton loungewear, much of which resembles something your great-grandfather may have accessorized with a floppy cap and a pipe. “Our pieces can easily be worn with only a T-shirt or a bomber jacket, or as a pair, providing a retro track-suit vibe,” he says. The newest is the brainchild of Cherkoori’s spouse, designer Praline Le Moult, whose great-grandfather Eugene was a famed butterfly hunter and adventurer who lived in the jungles of French Guyana. Le Moult’s designs are based on a trunk filled with Eugene’s clothing that stay in use by her loved ones, with a dash of style inspiration from the Steve McQueen and Dustin Hoffman film Papillon. “Eugene had clothing made he could proceed,” Cherkoori says. “He would have to get out of bed in a minute, so his garments would be categorized as activewear.”

Butterfly hunting notwithstanding, part of this 21st-century’s pajama renaissance is owed to cozy sleepwear being the ideal work uniform to the gig market. “So many men and women are freelancing and working in unconventional manners, so they are grooming very differently,” says Miriam Zittell, co-founder of Ware, a unisex sleepwear line produced in tiny amounts from luxurious dead stock materials. Zittell, who owns the carpet shop Mellah, along with her business partner Adrienne Shoom, a former fashion director at Joe Fresh, began their brand earlier this season, and were amazed by the instant demand for their pajama sets, slide dresses andnbsp;robes.

“Pajama dressing is an extension of athleisure,” adds Shoom, noting that Ware’s collection is meant to transition easily between lounging at home and stepping out into town. “Maybe wearing the entire set is a bit dramatic, but wearing the pajama pants with a large sweater is cool{}” Their limited-run robes in boldly patterned stretch silk are the best statement piece. “You sort of feel like a rockstar,” Zittell says.

Whether you would rock your jammies into the office or a night on the town, to behold the breadth of designer sleepwear now available is to wonder why this wardrobe section spent so long in the dark. Changing tastes and modern practicality aside, what is the point of owning something amazing if you can not wear itnbsp;outside?


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Courtesy: The Globe And Mail

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